A travel agency approached me because they were losing in-store customers and had been quoted software to sell tickets online.
Initial Assessment: Their customer base was largely non-technical, and the vendor offered no ongoing support or guaranteed timelines. From the start, it was clear that the investment carried significant operational risk and might not deliver value.
Research & Analysis: Over a week, I evaluated APIs, alternative software solutions, and integration challenges. I considered vendor reliability, long-term usability, and whether the founders could maintain engagement. Even if a solution existed, building around it still carried risk.
Evolved Thinking: I identified a white-label solution that allowed the startup to test market demand without committing to a fully built system. Small marketing campaigns generated initial sales, providing actionable insight into customer interest and validating demand efficiently.
Outcome: The startup avoided a high-risk software project and gained early visibility into their market. If you’d like to explore how I can guide your startup through similar technical and strategic decisions, feel free to book a consultation.